Everything You Need To Know About Online Marketing
Marketing is a key function of any business enterprise. Business enterprises exist to serve customers and consequently earn rewards in the form of profit. Marketing involves product design, product branding, product packaging, product publicity, product promotion, product selling and delivery. The internet has radically changed the way we interact, communicate and the way we live. In this revolution, marketing has not been left behind. A kind of marketing that has come up to fit into this new revolution is known as web marketing.
E- marketing refers to use of the web as a resource for marketing purposes. Any marketing strategy and the plan must be able to meet the 4P’ of marketing. That is Product, Price, Promotion and Place. The internet, being a recent concept, is a challenge to many business enterprises that have always used the traditional mode of marketing.
Beginning with the first of the 4P’, that is, Product, you will find that products offered on the web are intangible. For example, you want to buy a pizza or a chair on the web, you won’t be able to find them in their physical form, yet you have to buy. Therefore, the web product must be packaged in such a manner that enhances the look and feel that customers would have otherwise enjoyed had they visited a physical supermarket. This requires special marketing techniques.
The next P’ is the price. Factors that determine price include the cost of advertisement, publicity, selling and delivery. How do you price in a situation where your advertisement bill depends on the number of clicks per product? How do you reflect the cost of delivery to clients whose geographical location is scattered all over the globe and so unpredictable? This makes pricing of web-based products to be so complex and thereby defines the complexity of website marketing.
The second last P’ which is promotion and which encompasses publicity and advertising is another complex phenomenon. Promotion over the web is usually done through various ways, the most common being through search engines such as Google. Unlike the traditional bill boards that can be numbered, web advertising can be done on millions of sites which fluctuate randomly. How would you be able to assess the impact of your promotion in such a volatile situation? That becomes a big challenge. This and many other such challenges require professional help that can be availed through Website Marketing Consultancy.
The last P’ which refers to place is a very important part of marketing. Place, in this case, refers to where the product is delivered. With website marketing, the product can be delivered through hundreds, or thousands or even millions of websites. This too is volatile and fluctuates very fast. How are you able to tell how many shopping sites your product has been assigned by Google? How can you monitor such? These are some of the various challenges which are faced by web marketers.
To overcome this challenge of how to deal with the internet that is increasingly hooking up a lot of potential clients, Website Marketing Consultancy becomes necessary. Marketing Consultancy is a professional service rendered by E- Marketing Consultants. The Consultants are professionals engaged in devising the best marketing plan that ensures not only that the product reaches the web market but satisfies the needs of 4P’.
However, to make use of the web, small business owners must have knowledge of different local search products and marketing opportunities offered by each of the main search engines. There are also companies that provide a wide array of local search marketing services to help businesses get more local customers from the internet.
Web marketing doesn’t require a lot of skill as it requires some basic ideas about the market and the internet. For these reasons here are the best solutions in Web marketing which every entrepreneur should take into consideration before using website marketing.
There are some important things to be known before starting the website marketing or e-marketing. The Search Engine Marketing is one of them, and most of the people make a search for everything in the search engines.
These days most of the people all over the world are showing a lot of interest in the e-marketing. This is because they can run their business nationally as well as internationally. This is a good thing as the traditional business doesn’t have such a wide exposure.
The e-marketing also offers the best deals to its customers than a traditional one. There is a wide range in this, and moreover people can attain most of their things being at home that saves a lot of money and time. These things are a huge advantage, but one should implement them in the right way.
Local search refers to the keywords someone types into one of the search engines like Google, Yahoo, Bing, etc. for some specific service.
With search at the fingertips, most people do not bother to pick up the yellow pages. Those are now a thing of the past. The largest search engine, Google, does business listings too. There are about 10 top listings on the first page of Google Places map. If you want your listing to be properly optimized and maintained and also keep your spot, then you need to use the right words (tags) to do that.
Social media marketing also helps businesses drive traffic to their sites. While opting for social media marketing, the advertiser needs to have a different page for each of the social networking sites like Facebook, Twitter, Orkut, etc. This means that you do not just post ads in these networking sites. You could open up an account and describe your business, explain the uniqueness of your business, and create interest in the mind of the customer, just enough to tantalize and lure him/her into giving you a call.
Many business enterprises are in a transitional period, trying to enter into a market that had previously been unknown and whose dynamics are unpredictable. To make sure that a business enterprise reaps maximum gains in this market, Internet Marketing Consultancy becomes a key to success.